What is Logos?

Logos is a social movement and decentralised technology stack built to revitalise civil society. We're launching a privacy-focused technology stack that addresses four critical societal problems: Debt, Surveillance, Corruption, and Stagnation. Our mission is to restore agency, trust, and civic power by giving people tools to explore and innovate using decentralised technology.

Logos is aspirational, real-world focused, and purpose-driven. Whilst our official brand accounts maintain a serious, mission-driven tone, we actively encourage and engage with community-created memes and lighter content. Our audience consists of builders, explorers, and dreamers—particularly younger generations fed up with inherited systemic failures and ready to take power back into their own hands.

What This Campaign Entails

This clipping campaign is designed to amplify Logos' message across social media through strategic short-form video content. Clippers will create engaging 30-60 second videos that communicate our core pillars, showcase our technology, and build our movement.

Campaign Goals

• Build brand awareness for Logos as both a technology solution and social movement
• Drive traffic to https://logos.co/ and grow our community
• Position Logos as the answer to systemic problems (Debt, Surveillance, Corruption, Stagnation)
• Establish thought leadership through founder content and expert interviews
• Create a library of shareable, viral-potential content that resonates with our target demographic

Platform Strategy

Primary Focus: X (formerly Twitter)

• X is our main distribution channel for reaching crypto-native audiences, builders, and privacy advocates
• Content should spark conversation and encourage engagement
• Videos should be posted natively with compelling text hooks
• Tag @logos_network in relevant posts to increase discoverability

Secondary Focus: TikTok and Instagram

• Instagram Reels for broader reach beyond crypto audiences
• Focus on visually compelling content that communicates our mission
• Use trending audio where appropriate, but maintain brand integrity
• Stories and carousel posts can supplement video content

Content Distribution Approach

• Short-form video is the priority format across both platforms
• Videos can be cross-posted to X and Instagram with platform-specific optimisations
• X posts should include strong text hooks that work standalone or paired with video
• Aim for 3-5 posts per week per account to maintain consistent presence

Compensation Structure

Clippers earn based on performance: payment per 1,000 views generated across approved content. Detailed rates and payment terms will be provided separately.

Creating Your Clipper Account

To participate in this campaign, you'll need to set up dedicated accounts that align with Logos branding whilst maintaining your identity as a content creator within the Logos ecosystem.

Tiktok and Instagram Account Setup

1. Username: Choose a username that incorporates "Logos" or relates to our core themes (privacy, decentralisation, civil society). Examples: @LogosClips, @DecentralisedFuture, @PrivacyMattersDaily
2. Profile Picture: Use official Logos branding assets (provided in Footage Access section). The Logos logo or approved brand imagery should be clearly visible.
3. Bio: Clearly communicate your connection to Logos. Example: "Building the future with @logos_network | Privacy-first tech for civil society | Community creator"
4. Link in Bio: https://logos.co/
5. Account Type: Set to Creator or Business account to access analytics
6. Category: Technology, Education, or Social Movement

X (Twitter) Account Setup

1. Username: Similar approach to Instagram—incorporate Logos or thematic elements
2. Display Name: Include "Logos" or relevant keywords. Example: "Logos Clips" or "Decentralised Future | Logos"
3. Profile Picture: Use official Logos branding assets
4. Header Image: Use provided Logos campaign graphics
5. Bio: Communicate your role and mission. Example: "Amplifying @logos_network | Revitalising civil society through decentralised tech | Privacy • Freedom • Innovation"
6. Website: https://logos.co/
7. Pinned Tweet: Consider pinning a high-performing video or key message about Logos
8. Important: Include @logos_network in your bio

Brand Consistency

• Maintain professional, mission-driven tone across all accounts
• Use consistent colour schemes that align with Logos branding (refer to brand assets)
• Ensure all accounts clearly identify as part of the Logos community, albeit not implying an official affiliation or employment with Logos;
• Keep bios updated with current campaign focuses or announcements

Account Management Best Practices

• Enable two-factor authentication for security
• Monitor comments and engage with your audience professionally
• Report analytics weekly (views, engagement, follower growth)
• Stay active—respond to comments within 24 hours when possible
• Cross-promote between X and Instagram where appropriate

Cross-Content Strategy

These three content types should work together:

• AI Voiceover Videos introduce concepts and problems
• X Text Posts maintain daily engagement and thought leadership
• Founder Clips provide credibility and depth

Rotate content types throughout the week to maintain variety and reach different audience segments. Track which formats perform best and adjust your mix accordingly.

This section outlines critical guidelines to maintain brand integrity, legal compliance, and campaign effectiveness. Adherence to these rules is mandatory for all clippers.

DO's

Content & Messaging:

✅ DO use British English grammar, spelling, and vocabulary in all content

✅ DO maintain Logos' aspirational, real-world focused tone

✅ DO focus content on the four problem pillars: Debt, Surveillance, Corruption, Stagnation

✅ DO position Logos as a solution and movement, not just a product

✅ DO emphasise privacy, decentralisation, and civil society in your messaging

✅ DO fact-check any statistics or claims before including them in content

✅ DO provide context when clipping founder or interview content to avoid misrepresentation

Technical & Production:

✅ DO use only copyright-free music, footage, and assets

✅ DO include accurate captions on all video content (manually corrected after auto-generation)

✅ DO add Logos branding (logo watermark, end cards) to all videos

✅ DO ensure audio quality is clear—voiceover should be easily understood

✅ DO optimise videos for mobile viewing (text readable on small screens, clear visuals)

✅ DO test content on multiple devices before posting

Account Management:

✅ DO link to https://logos.co/ in all account bios

✅ DO tag @logos_network on X when relevant and in your bio

✅ DO respond professionally to comments and questions

✅ DO report your analytics regularly (views, engagement, growth metrics)

✅ DO stay active and consistent with posting schedules

✅ DO engage authentically with the Logos community and related accounts

Compliance & Ethics:

✅ DO disclose your relationship with Logos if required by platform policies

✅ DO respect intellectual property—only use approved source material

✅ DO maintain professionalism in all interactions, even with critics

✅ DO seek clarification from Logos team if unsure about messaging or approach

✅ DO keep sensitive information (payment details, internal communications) confidential

DON'Ts

Content & Messaging:

❌ DON'T make financial promises or guarantees about Logos token or technology

❌ DON'T use excessive slang or overly casual language that undermines brand authority when representing Logos' core messaging. Community memes and organic, fun content are acceptable—just ensure serious topics maintain appropriate tone.

❌ DON'T create content that could be seen as financial or investment advice

❌ DON'T misrepresent Logos' technology, timeline, or capabilities

❌ DON'T engage in "us vs them" rhetoric that targets specific individuals or becomes personal attacks

❌ DON'T use American English spelling or grammar (e.g., "decentralized" instead of "decentralised")

❌ DON'T create content about topics outside Logos' core mission without approval

❌ DON'T make comparisons to other crypto projects unless explicitly approved

❌ DON'T create content that suggests that Logos is “anti-government” or a way to evade or undermine laws or be used for illegal activities;

Technical & Production:

❌ DON'T use copyrighted music, footage, or assets without proper licensing

❌ DON'T post videos without captions—accessibility is mandatory

❌ DON'T use excessive effects, transitions, or editing that distracts from the message

❌ DON'T post low-quality or pixelated content

❌ DON'T use clickbait thumbnails or titles that misrepresent content

❌ DON'T include branding from competing projects or unrelated companies

Account Management:

❌ DON'T impersonate official Logos accounts or claim to be an official spokesperson

❌ DON'T engage in arguments or heated debates that reflect poorly on Logos

❌ DON'T delete comments unless they violate platform policies (spam, harassment, illegal content)

❌ DON'T purchase followers, views, or engagement—organic growth only

❌ DON'T cross-post identical content without platform-specific optimisation

❌ DON'T go silent for extended periods—maintain consistent presence

Compliance & Ethics:

❌ DON'T share confidential information about Logos' roadmap, partnerships, or internal operations

❌ DON'T make claims about regulatory status or legal compliance

❌ DON'T use Logos content or branding for personal projects unrelated to this campaign

❌ DON'T manipulate metrics or engagement through artificial means

❌ DON'T violate platform terms of service or community guidelines

❌ DON'T create content while under the influence or in a manner that could embarrass the brand

Red Flags: When to Seek Approval

Contact the Logos team before posting content that:

• Makes specific technical claims about the blockchain or technology stack
• References partnerships, collaborations, or endorsements
• Discusses regulatory matters, legal issues, or compliance
• Responds to controversy or negative press
• Includes quotes from third parties or external sources
• Deviates significantly from established messaging frameworks
• Addresses sensitive political or social issues beyond the four pillars
• Uses new creative formats not covered in these guidelines

Consequences of Violations

Failure to adhere to these guidelines may result in:

• Content removal requests
• Withheld payment for non-compliant content
• Removal from the clipper programme
• Legal action in cases of serious violations (IP theft, defamation, fraud)

When in doubt, ask. The Logos team is available to provide guidance and ensure your content meets brand standards whilst maximising impact.