Expression · 12
Language
Expression · 12
Voice
How Logos sounds in writing when communicating in the "As Logos" register.
- Declarative: We make statements, not suggestions. No hedging.
- Sparse: Every word earns its place. No filler, no repetition.
- Precise: We name things concisely and carefully. Vague language is a failure of thinking.
- Dry: Wit exists but is understated. We never wink at the camera.
House phrases
Public slogans. Use regularly:
- Build the parallel.
- The parallel is built, not announced.
- Start where you live.
- Privacy is a civic primitive.
- Private by default. Built for real life.
- Run what you depend on.
- Prove it in code.
- Global protocols. Local action.
- Coordination without surveillance.
- Civil society needs private infrastructure.
- Free association needs private communication.
- Tools not permission.
- Freedom, not costume.
- Proof, not hype.
- Contribution, not status.
- No label required.
Operating verbs
The work loop, in plain imperatives:
- Run the tools.
- Verify the claim.
- Publish the field note.
- Close with commits.
- Make peers more capable.
Avoid
Marketing hype
- Next generation of human freedom
- Unlock the future / limitless anything
- Empower communities
- Revolutionary / groundbreaking / world-class / best-in-class (without proof)
- Privacy revolution (unless explaining the mechanism)
- Join the revolution
- Seamless experience
- Unstoppable future
- Redefine web3 (web3 as an identity marker)
- Vibrant ecosystem
- Community (as a decorative noun)
- Trustless community
- Onboarding the masses
Tribalism and cosplay
- Cheerful outlaw
- Privacy lifestyle as costume
- Cyberpunk vibes
- Only for libertarians
- True believers only
- Join the tribe
- Follow the leader
- Crush the enemy
- The chosen few
Rewrite examples
| Weak | Better |
|---|---|
| Empowering the next generation of decentralised communities | Building tools for people deploying private, voluntary institutions |
| Revolutionary technology for human freedom | Private messaging, storage, transactions, and governance for civil society |
| Join the movement | Run a node. Join a Circle. Build an app. Host a session. |
| Seamless web3 experience | A stack for private coordination, still experimental in places, ready for builders to test |
| The future of governance | Governance experiments with privacy, credible exit, and voluntary participation |
| Community-powered ecosystem | Contributors, Circles, builders, and operators maintaining shared infrastructure |
Stack language
Use current Logos module names in public-facing work.
| Current name | Legacy name | Use legacy only when |
|---|---|---|
| Logos Blockchain | Nomos | Referring to repo names, older docs, technical history, or migration context |
| Logos Messaging | Waku | Referring to legacy work, older docs, upstream history, or specific technical components |
| Logos Storage | Codex | Referring to repo names, older docs, technical history, or migration context |
Do not write
- Waku/Codex/Nomos stack
- Logos Network State, unless quoting older material
- Codex, Waku, or Nomos as default public names